There is nothing more exasperating
than visiting a website that is arduous to navigate. Landing on a website that
is difficult to navigate is really exasperating and tiresome. It makes visitors
frustrated, increasing the bounce rate of the website. That’s why website design
must be user friendly for offering an ultimate experience to the visitor. Here,
you will get some tips to improve website usability as well as your target
market, maximizing your ROI.
1. Make Sure the
Navigation is Simple & Easy to Follow
Simplify your website navigation for
a great user experience. While building your site map, keep it as instinctive
and simple as possible. Put the name of each page appropriately and just ensure
that sub navigation is related to its main navigation option. If the site map
is large, then it’s better to create a utility navigation which is a smaller
navigation bar found in the top right of some of the websites to overcome
congestion on the main navigation bar.
2. Keep the Logo
at Top Left of the Webpage
For usability purpose, place the
company’s logo on the top left of the website for usability. This helps visitor
in knowing your identity as well as they get to know the name with the content
they see. The logo should have a direct link to the homepage, allowing visitor
get back to the home page, no matter wherever they are within the website.
3. Place Your
Navigation at the Top Left Side of Your Website
Visitors can easily navigate through
your website if options are in the left side. Try to put your main navigation
on the top left of the website. Try to place the navigation above the fold, no
matter whatever device is being used.
4. Add Search
Functionality to Your Website
Add a search bar icon on the top
right of your website to allow visitors find the information they are looking
for easily.
5. Make Sure
That Visitor Know Where They Are & What Action They Need to Take
Add Breadcrumbs or Highlight the
Navigation to help the visitor know where they are at present. Use Cookie crumbs,
linked headings usually placed at the top of the website to show the current
position of the visitor on the website and also give the links of each
individual listed webpage. Provide visitors specific pathways using Call-to-Action
links telling visitors what action they should perform.
6. Use Content That
Is Simple, Precise & Jargon-Free
Create content that is creative as
well as simple and to the point. Try to make it jargon free. Make use of
keywords in such a manner that visitor doesn’t feel exasperated with the
content at hand, thus, building trust with your brand.
7. Use Images
That Enhance the Text, Not Detract from It
Be careful while selecting images for
your website. The images should be high-quality and should relate to the
content and your website theme. Avoid using too much animation and moving images,
as it can distract the readers.
8. Add Contact
Details & make sure it is Easy to Find
If you want visitors to contact you
easily, then it’s better to place your email-id and contact number at the top
right corner or in the footer section of the webpage. You can also go for
adding a contact form to allow potential customers fill it whenever they visit
your website.
9. Highlight,
Bold Face or Underline Keywords or Links
Highlighting and bolding the keywords
entice visitors to read the web content. Links on the website should appear
different to grab the user’s attention and it should open in the new tab once
user clicks on it.
With the increasing number of
smartphone users, the number of the website visitors on mobile is also
increasing. This is the era of the responsive website, so, make sure your
website is mobile responsive and works well on mobile devices.
Well, these tips will definitely help you to build a user-friendly website. Implement it to your website and don’t forget to test your website once it is done. Before launching your website, just make sure every page and every link works well. This will enhance your credibility, website overall performance and create an ultimate user experience design.
Comments
Post a Comment