Top 10 SEO Tips to Improve Your Website Design – 360 Bytes

To find success online, a relevant website design is utmost important. If a website doesn’t have a good ranking, it is less likely to become popular and known by the people. If you want your website to be a SEO-friendly then it’s essential to consider some basic SEO principles and relevant content development practices.
Here are 10 key SEO tips that will lead you to a more search engine friendly web design

1. Just Ensure that Site Navigation is Search Engine Friendly

If you don’t know to make Flash accessible and web-crawler-friendly then it’s better not to use Flash for navigation on your website. If you want any fancy effect on your website without disturbing search engine rankings then use CSS and unobtrusive Java Script.

2. Place Scripts Outside of the HTML Document

While coding, just ensure that JavaScript and CSS are being externalized. If it is not externalized, it tends to add additional lines of code in your HTML document and delay the crawling process. Search Engines like to get the content of the website quickly.

3. Use Readable Content

Make sure to use content having SEO compliance like headings, sub-headings, paragraphs and links. Websites having less content have to struggle to come up in the search result. The proper structure of the SEO based content should be maintained. For instance, avoid using images if you don’t use CSS background image text replacement technique.

4. Design Your URLs for Search Friendliness

Search Friendly URLs are easy to crawl. Some CM’s use automatically generated special code and numbers for page URLs, avoid such type of URLs. Go for better CMS provides the ability to customize the website’s URLs.

5. Block Pages You Don’t Want Search Engines Index

Block the webpages, you don’t want to get indexed by the search engine. These pages may be the irrelevant one that adds no value to your content. These pages may be the additional pages you had once used while testing your website. Avoid interacting these webpages to web robots. You may get into duplicate content issue with search engine which can adversely affect your website rankings. To avoid some webpages from indexing, use robot.txt file to improve the website. Don’t forget to make your website password protected if the part of it is used as a testing purpose. You can go for using Wamp Server.

6. Don’t Neglect Image Alt Attributes

Don’t forget to ensure that your image alt attributes have description. Search Engine will determine the relevancy of the page in having relevant keywords.

7. Update Pages with Fresh Content

Update your website with relevant and fresh content as the changing content increases the crawling frequency of the website.

8. Use Unique Meta Data

The website should contain proper page titles, description and relevant keywords for all the webpages within a website. Most of the time it happens that a designer designs a website and forget to put metadata in all the webpages which result in poor ranking due to no keywords found on website inner pages.

9. Use Heading Tags Properly

Heading Tags should be used properly in your web page content as it depicts the structure of the HTML document. They tend to place higher value on these tags relative to other text. Make use of h1 tag for main topic of the web page. Maintain a good hierarchy of h2 to h6 tags.

10. Follow W3C Standards

Clean code always rises the probability of the website to index easily and indicates the good structure of a website. Follow W3C standards to write semantic markup, that is definitely a great thing in SEO.
Well, follow these top 10 tips to improve your website design and get better search engine rankings.